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Brand identity

Babouche.

Babouche, a Mediterranean food joint concept, recently launched in France. I was responsible to create the brand identity from scratch, covering the aspects from logo to the physical merchandise.

Babouche brand identity: the ornate Babouche logo on an orange background with the line 'Bar à couscous & pâtisserie orientale'.

01The Challenge

A Mediterranean food joint concept was launching in France and needed a brand identity built from scratch.

02The Execution

Brand identity from the ground up: the logo, the visual identity, and physical merchandise.

03The Impact

The brand launched in France with a full identity system. No performance figures are published for this project.

My role

  • Brand identity from scratch
  • Logo design
  • Physical merchandise

Deliverables

LogoVisual identityMerchandise

Full case study

The complete process and all project imagery live on Behance.

View on Behance (opens in a new tab)

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